Rooted in Innovation: The Future of Farming with Darragh McCullough from RTE's Ear to the Ground and Founder of Elmgrove Farm

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast

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What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.

Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.

🔑 Key Takeaways

• How to diversify without losing focus: a masterclass in iterative business building
• Why collaboration (not control) is essential for modern rural enterprises
• The power of customer experience in reshaping farming's role in local communities

Creators & Guests

• Gerry Scullion - Host
• Serdar Mele - Editor
• Stef Murphy - Producer

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