Usman Sheikh: Leveraging AI and Behavioral Science to Transform Sales Performance

TheInquisitor Podcast with Marcus Cauchi

My guest is Usman Sheikh, CEO of XIQ

• Founded XIQ to build an AI-powered sales platform focused on behavioral science
• Has experience in product management, strategy development and digital transformation
• Passionate about how AI can enhance sales processes and drive better outcomes

Key insights:

• Usman discusses how AI can be used to gain deep insights into prospects' motivations, challenges and emotional drivers
• He explains how AI has helped shorten the sales cycle by streamlining research and preparation
• Automating execution of processes like onboarding is discussed as a way to multiply impact
• Behavioral science and psychometrics are highlighted as important additions to AI systems
• The importance of focusing on opportunities rather than pain points with prospects is emphasized

Takeaways for leaders:

• Learn how AI combined with behavioural data creates more personalised engagements
• Understand how to qualify prospects faster and gain a strategic edge
• Discover ways AI can free up time by automating repetitive tasks
• Consider augmenting sales methodologies with AI to enhance performance
• Reframe sales conversations around possibilities rather than problems

LinkedIn: https://www.linkedin.com/in/usmanmsheikh/

Twitter: @usmansheikh_
Email: [e-mail]
Website: www.xiq.ai

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