14. Giving Gen Z customers what they want: A conversation with by.U’s Edward Ying and Trio Lumbantoruan

The Venture

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Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

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