"Reinventing the Watercooler (or How to Get & Keep an Audience)" (Season 11)

The TV Campfire

All at once, or week to week? Sundays, Thursdays, or somewhere in between? The way we watch and discover new TV shows almost feels like a personality test at this point (“Which Binge Model Are You?”) – but what effect do these various release models have on the long term success of a show, and how audiences engage with it? With more ways and places to watch TV than ever before, the answers to these questions feel more subjective than ever. Join the executives and creatives behind bona fide hits Cruel Summer and Yellowjackets for a discussion on strategy, trial and error, and the reinvention of the “watercooler” show.

**SPOILER WARNING: Contains spoilers for both Yellowjackets Season 1 and Cruel Summer Season 1.

This conversation was originally recorded at ATX TV Festival Season 11 (June 2-5, 2022) in Austin, TX.

PANELISTS:

Drew Comins (Executive Producer, Yellowjackets)

Michelle Purple (Executive Producer, Cruel Summer)

Jacqueline Sacerio (EVP Scripted Programming, eOne)

Sarah Pitre (Moderator, Alamo Drafthouse)

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