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Ep.2: A brand is not a logo. It's a GPS.
Manage episode 343921185 series 3171347
المحتوى المقدم من Bamboo Creative. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bamboo Creative أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
When most people think about "Brand" they think logos, catchy tagline or websites. Those are expressions of a brand. A brand is so much more. It should act as the central operating and guiding idea for your organization. It's as much for internal purposes as it is external. In this episode we flush out the stuff that has led to so much skepticism and bring to the surface the ideas helping businesses take new ground today and thrive. Let's get started!
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