The Benefits of Joining Your Local Realtor Board

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

What is a Realtor Board? Should I join one? CAN I join one since I"m not a Realtor? Why would I want to join a Realtor Board? We'll answer all these questions with our special guest Pete Stagl of Servant 360, a fellow Real Estate Photographer/Videographer, and marketing professional. He'll share his experience and insights on why joining a Realtor Board as a Real Estate Photographer/Videographer is one of the best things you can do to grow and advertise your business.

Show Summary:

0:00-3:10 Intro

3:11-5:04 - Introduction of Guest: Pete Stagl – Owner/Founder of Servant 360

• Pete is a serial entrepreneur
• If you don’t market yourself, you won’t have a business
• Servant 360 – a real estate photography, videography and marketing company was started as an outcome of his wife, a realtor, needing photos for her listings

5:05-7:40 - How did Pete leverage his non-real estate photography business marketing background to make Servant 360 grow?

• Real Estate is a relationship-based industry.
• It’s all about building the “know, like and trust” aspect of a relationship in business
• Be present and in front of Realtors
• Always be learning and applying knew marketing knowledge to current situation and opportunities
• Don’t overcomplicate things

7:41-8:57 - What is the local Real Estate Board?

• There are local, state and national Realtor Boards (National Board: NAR or “National Association of Realtors”
• It’s a group of real estate professionals that govern how business is done, ethics, forms, etc.
• The Real Estate Board does a lot of community outreach and networking events as a way to market Realtors to the public, and to connect Realtors with other industry related businesses.

8:58–12:59 - What’s the benefit of a Real Estate Media/Marketing Company joining a Realtor Board, and how do you join one? What are affiliate members?

• There are Realtor members of a board, and Affiliate Members.
• Affiliate members are not Realtors, but businesses/individuals that add benefit/value to a real estate transaction. (Title companies, lenders, photographers)
• Original reason for joining: to get lockbox access to listings
• Endless relationship building opportunities with a targeted market
• Networking events
• Sponsorship opportunities (social/CE Classes, etc.)
• Consistent involvement builds the “know/like/trust” factor in your business relationships
• Takes a cold introduction and flips it to warm immediately

13:00-21:07 - Is the ROI (return on investment) worth it to join a Realtor Board and sponsor multiple events?

• Would you rather spend marketing dollars in a broad marketing/advertising effort with no focused audience, or spend it on a very specific/targeted marketing effort with your exact market/customer
• Affiliate membership not usually that expensive
• You can trade photography at events for Affiliate Membership/sponsorship of events potentially
• Our advice: Go to your Realtor Board ASAP and join and sponsor an event!

21:08-24:02 - Closing

Have questions or comments? Email [e-mail] or [e-mail]. You can find out more about Spiro at http://spiro.media.