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المحتوى المقدم من Catherine Erdly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Catherine Erdly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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136 | Five Ways To Share The Reality Behind Your Business Without Guilting Your Customer

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سلسلة مؤرشفة ("تلقيمة معطلة" status)

When? This feed was archived on May 04, 2023 05:50 (11M ago). Last successful fetch was on March 09, 2023 07:01 (1y ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 357482892 series 2866258
المحتوى المقدم من Catherine Erdly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Catherine Erdly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

So, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses - and on this occasion we both found ourselves bemoaning the recent trend of founders posting negatively framed content about their businesses.

Now, this episode is definitely not about shaming you if you’re having a tough time, or indeed if you’ve recently shared posts on social media to this effect! What I really want to discuss today are the risks of implementing such a strategy, the damage it can do to your brand and ultimately why it’s important to understand that there should be a line when it comes to sharing content built around your business.

In today’s podcast, we’ll talk about compassion fatigue and not shifting your problems onto your customers. I discuss how retail is theatre, and how we as small business owners need to offer up escapism. We’ll also look at how to positively reframe your struggles and challenges, by thanking those who are supporting your business and how we can authentically connect with our audience by “sharing the scar, not the wound”.

Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048

  continue reading

139 حلقات

Artwork
iconمشاركة
 

سلسلة مؤرشفة ("تلقيمة معطلة" status)

When? This feed was archived on May 04, 2023 05:50 (11M ago). Last successful fetch was on March 09, 2023 07:01 (1y ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 357482892 series 2866258
المحتوى المقدم من Catherine Erdly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Catherine Erdly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

So, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses - and on this occasion we both found ourselves bemoaning the recent trend of founders posting negatively framed content about their businesses.

Now, this episode is definitely not about shaming you if you’re having a tough time, or indeed if you’ve recently shared posts on social media to this effect! What I really want to discuss today are the risks of implementing such a strategy, the damage it can do to your brand and ultimately why it’s important to understand that there should be a line when it comes to sharing content built around your business.

In today’s podcast, we’ll talk about compassion fatigue and not shifting your problems onto your customers. I discuss how retail is theatre, and how we as small business owners need to offer up escapism. We’ll also look at how to positively reframe your struggles and challenges, by thanking those who are supporting your business and how we can authentically connect with our audience by “sharing the scar, not the wound”.

Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048

  continue reading

139 حلقات

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