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SEO For Podcasts: Why Is SEO Important For Your Podcast?

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Manage episode 281695061 series 2808676
المحتوى المقدم من Q'd Up Podcasting Agency. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Q'd Up Podcasting Agency أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode of the Q’d Up Podcast on Podcasting, we’re joined by Matthew Stevens -- the man behind some of Q’d Up’s marketing and SEO services -- to talk about using SEO for podcasts.

Do you have a great podcast but can’t get anyone to listen? Chances are potential listeners aren’t finding you when they search online or they’re finding your competition instead. Matthew, Jay, and John talk about what is SEO, why is SEO important, and how to create better SEO content to attract new listeners. Whether you want to use SEO tools like Google Trends to do keyword research so you can be found online, or if you just want to find the topics people actually want to listen to, using SEO for podcasts is a no-brainer.

Show highlights:

Introduction

Matthew Stevens - Background (1:37)

Matthew takes us through some of his resume and how he became an SEO and marketing expert. John also talks about why he wanted to branch out into SEO and different types of podcast marketing at Q’d Up.

What is SEO? (3:13)

SEO stands for Search Engine Optimization, but that doesn’t actually tell anyone what is really going on. Matthew breaks down SEO into its fundamental components and talks about what someone is actually doing when they’re performing basic SEO.

Why is SEO important? (4:12)

While you could have the best podcast in the world, if no one knows it exists, it isn’t going to do you much good. Matthew discusses why SEO is important for not only getting your show noticed but finding the SEO content topics listeners actually want.

SEO for podcasts (5:15)

Though Search Engine Optimization is most often thought about for big brands and only for websites, using SEO for podcasts can take you to the next level. If you’re trying to grow your audience with people that you want listening, SEO is for you. If you’re looking to improve your content topics and become more focused, using SEO for podcasts can guide you there too.

SEO for podcasts - Keyword stuffing (6:26)

If keywords are the key to SEO, then piling keywords into your content has to be the best technique, right? Absolutely not. That’s called keyword stuffing, and there’s a fine line between making search engines happy and looking like spam.

Basic SEO tools and techniques (8:14)

How do you even find and pick the keywords people are searching for? Matthew talks about some basic SEO techniques, including how to do keyword research and use Google Trends to find exactly what people are looking for. John, Jay, and Matthew also break down a recent example of how keyword research allowed them to narrow specific content to fill a niche area as well as how they found a slightly different term performed so much better than what they were using before.

The worth of doing SEO for podcasts (18:12)

John and Matthew point to how doing SEO on your podcast can improve Google’s trust in your content and how that can spread to individual episodes, improving their rankings as well. Matthew also discusses how SEO is perfect for podcasts since a good show can turn a one-time listener into a long-time subscriber.

Basic SEO techniques (21:00)

Now that we know what is SEO and what keyword research is, it’s time to put it into action. Matthew gives a few spots podcasts can incorporate keywords to rank higher and attract new listeners.

Links:

Q’d Up

Pod Vader - Twitter

Pod Vader - Email

Pod Vader - Linked In

John - Email

John - Linked In

Matthew Stevens - Twitter

  continue reading

73 حلقات

Artwork
iconمشاركة
 
Manage episode 281695061 series 2808676
المحتوى المقدم من Q'd Up Podcasting Agency. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Q'd Up Podcasting Agency أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode of the Q’d Up Podcast on Podcasting, we’re joined by Matthew Stevens -- the man behind some of Q’d Up’s marketing and SEO services -- to talk about using SEO for podcasts.

Do you have a great podcast but can’t get anyone to listen? Chances are potential listeners aren’t finding you when they search online or they’re finding your competition instead. Matthew, Jay, and John talk about what is SEO, why is SEO important, and how to create better SEO content to attract new listeners. Whether you want to use SEO tools like Google Trends to do keyword research so you can be found online, or if you just want to find the topics people actually want to listen to, using SEO for podcasts is a no-brainer.

Show highlights:

Introduction

Matthew Stevens - Background (1:37)

Matthew takes us through some of his resume and how he became an SEO and marketing expert. John also talks about why he wanted to branch out into SEO and different types of podcast marketing at Q’d Up.

What is SEO? (3:13)

SEO stands for Search Engine Optimization, but that doesn’t actually tell anyone what is really going on. Matthew breaks down SEO into its fundamental components and talks about what someone is actually doing when they’re performing basic SEO.

Why is SEO important? (4:12)

While you could have the best podcast in the world, if no one knows it exists, it isn’t going to do you much good. Matthew discusses why SEO is important for not only getting your show noticed but finding the SEO content topics listeners actually want.

SEO for podcasts (5:15)

Though Search Engine Optimization is most often thought about for big brands and only for websites, using SEO for podcasts can take you to the next level. If you’re trying to grow your audience with people that you want listening, SEO is for you. If you’re looking to improve your content topics and become more focused, using SEO for podcasts can guide you there too.

SEO for podcasts - Keyword stuffing (6:26)

If keywords are the key to SEO, then piling keywords into your content has to be the best technique, right? Absolutely not. That’s called keyword stuffing, and there’s a fine line between making search engines happy and looking like spam.

Basic SEO tools and techniques (8:14)

How do you even find and pick the keywords people are searching for? Matthew talks about some basic SEO techniques, including how to do keyword research and use Google Trends to find exactly what people are looking for. John, Jay, and Matthew also break down a recent example of how keyword research allowed them to narrow specific content to fill a niche area as well as how they found a slightly different term performed so much better than what they were using before.

The worth of doing SEO for podcasts (18:12)

John and Matthew point to how doing SEO on your podcast can improve Google’s trust in your content and how that can spread to individual episodes, improving their rankings as well. Matthew also discusses how SEO is perfect for podcasts since a good show can turn a one-time listener into a long-time subscriber.

Basic SEO techniques (21:00)

Now that we know what is SEO and what keyword research is, it’s time to put it into action. Matthew gives a few spots podcasts can incorporate keywords to rank higher and attract new listeners.

Links:

Q’d Up

Pod Vader - Twitter

Pod Vader - Email

Pod Vader - Linked In

John - Email

John - Linked In

Matthew Stevens - Twitter

  continue reading

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