Podcast advertising, pod-safe music, and where to find royalty-free music for your podcast

The Q'd Up Podcast on Podcasting

This episode of the Q’d Up Podcast is all about podcast advertising and pod-safe music. Making sure your podcast is making money and keeping it.

John and Jay break down some exciting podcast advertising stats that show just how profitable podcasting can be for podcasters and advertisers alike. The guys talk about where to place ads to get the best conversions, improving the cost-per-impression, and the difference between dynamic and embedded ads so you can hit the ground running when you want to have ads in your podcast. Then the discussion turns to pod-safe music, including where you can find the best royalty-free music to establish your audio brand.

Show highlights:

Introduction

John and Jay open the show with talk about technical difficulties. This week’s episode will cover podcast advertising, pod-safe music, and the latest Apple Podcast notes.

Podcast views are up (2:56)

According to the newest Edison Research report, podcast views have jumped up 4% of all audio listening from 2014 to 2020.

Ad buys (5:05)

For those podcasts looking to incorporate ads or advertisers looking to market to a new audience, Jay and John break down some of the latest stats. From increasing conversions through sequential advertising and larger campaigns to the cost per impression, the guys show just how profitable podcast ads can be.

Podcast ad placement and size (7:45)

Where are advertisers placing their podcast ads and how does each one convert? If you’re an advertiser, make sure you’re getting the best bang for the buck by choosing the right insertion spot and size for your campaign.

Embedded ads vs. dynamic ads (13:31)

Not all podcast advertising is created equal. John and Jay break down the difference between embedded ads and dynamically-inserted ads. While some advertisers look to have their ads embedded into the episode, a study finds dynamic ads tend to outperform.

Conversion rates by industry (19:55)

Different industries will see different conversion rates on podcast advertising. From sports to news and politics, what a company is advertising will perform differently even if they don’t have as many ad buys. The guys break down some of the hottest industries in podcasting and how some of the lowest performers tend to spend the most.

Let’s Teach Pod Vader a lesson: Pod-safe and royalty-free music (22:11)

Music helps to set a mood and establish your audio branding. Making sure you use the right pod-safe music to not get hit with a copyright strike is a key part of the process. John breaks down the difference between creative commons music, royalty-free music, and other types of pod-safe music.

Where to find pod-safe and royalty-free music (30:12)

John gives some of his favorite stock music sites, including a few where you can get royalty-free music that is pod-safe.

Busting copyright myths with pod-safe music (33:34)

There are so many myths and half-truths about how to get around copyright strikes. Making sure you don’t fall into those gaps could save you legally and financially. John busts several pod-safe music myths to keep your podcast safe.

Apple Podcasts numbers (37:21)

Podcasts are growing faster than ever and the numbers prove it. John and Jay break down the newest Apple Podcast numbers, including 13,000 new podcasts that were added in just the last week.

Links:

Q’d Up

Spoken word audio report

PodSights

My Podcast Reviews

Pod Vader twitter

Pod Vader email

John’s email