2020 Podcasting recap: What we learned and what we expect in 2021

The Q'd Up Podcast on Podcasting

2020 is done and over with . . . finally. In 2020, podcasting was huge for a variety of reasons. In this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) go over what happened in 2020 and what they expect 2021 to bring.

The guys go over what they discovered when using a bunch of different podcast recording software, including some lessons learned from their own troubles. They also dive into the various statistics from 2020 and how podcasting changed with the coronavirus -- from platform usage to advertising. The guys end 2020 with a bang as John gives his predictions about how the podcasting business might just change in 2021.

Show highlights:

Introduction

Podcast recording software roundup: What we used in 2020 (3:00)

Jay and John talk about the different recording software they used over the last year and some of their key lessons learned.

How the podcasting business has changed (6:54)

Jay shares the latest podcast business news, including Amazon’s massive acquisition of Wondery as the online retailer makes waves in the industry. Jay also shares some thoughts about what could be coming in 2021 in the podcasting business.

Libsyn podcast statistics (17:00)

Jay talks about some of Libsyn’s statistics and what they all mean for you as a podcaster.

Buzzsprout’s podcast statistics (22:31)

Jay and John talk about Buzzsprout’s statistics. Jay shares how they differ from the other platforms and why that might be.

How podcasting changed with COVID-19 (26:37)

Using Edison Research, Jay and John dig into how the coronavirus pandemic altered the podcast landscape. Jay discusses key insights like the increase in the number of listeners, when people listened to podcasts throughout the day, and even the race and sex makeup of audiences.

Podcast advertising statistics in 2020 (31:55)

Jay goes over PRX’s and Magellan’s podcast advertising numbers from 2020. He breaks down what they mean and how COVID-19 might have impacted them. John and Jay also discuss which industries made the biggest jump in advertising spending this year, which specific companies advertised the most as well, and which podcast categories got the most advertising money.

2021 podcast predictions (45:43)

John and Jay use their experience and what trends they noticed in 2020 to predict what they expect to happen in the podcasting business in 2021.

Future episode teaser (49:13)

Jay teases the next episode that features guest and fellow podcast expert, Daniel J. Lewis.

Links:

Q’d Up

Pod Vader - Twitter

Pod Vader - Email

Pod Vader - Linked In

John - Email

John - Linked In

Review 42 - Voice search facts

The Podcast Host - Libsyn podcast statistics

Buzzsprout - Podcast platform stats

Megellan AI - Podcast advertising numbers