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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Pitching mistakes - Getting the right content in front of journalists
Manage episode 362085832 series 3241047
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If you want to get your story across to the traditional media then you need to get your pitch right.
There is almost a checklist you can go through to make sure you cover all the bases.
It ranges from a good headline to making sure you have the right pictures in the details.
Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences with bad pitches and what you need to do to get it right. Then as the episode goes on, I share more of my thoughts on this and break down a recent press release as well, to show what's wrong with so many approaches.
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