Connecting with Your Target Market and Generating Hype with Nick Yarnall

The Product Launch Podcast

Nick Yarnall is a Univesity Professor, President and CEO of Potestiam, and a serial entrepreneur.

Nick is a big believer in incorporating your hobbies and your work life so that you’re working on something you love. Through doing this Nick was able to conceptualize, design, manufacture, and successfully launch a technology accessory in just 4 weeks. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Nick found his passion for 3D printing.
• The unique docking stations Nick designed for retro handheld gaming devices.
• How Nick engaged with his target market to gain discovery feedback.
• The power of Reddit and how Nick used it to generate hype.
• How to gain international status with a new product.
• The advantage of working on a product that you’re really passionate about.

Resources:

• Reddit Retroid
• Pocket DOCK
• YouTube
• Potestiam
• NxtStep
• Podcast Chef

Connecting with Nick Yarnall:

• LinkedIn
• Email

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)