Rich Ashton on the AdTech and MarTech Industry and Starting Up a Venture Firm

The Private Equity Podcast

Today’s Guest
Today we welcome Rich Ashton, a managing partner of First Party Capital, a new operator-led venture firm focused on investments in start-ups, advertising and marketing technology (AdTech and MarTech), digital media, and data with focus on Europe and APAC.
What You’ll Learn

The European Regulation’s impact on tech companies

How the pandemic affected creating the company

Advice in setting up Venture Capitalist Firms

Choosing to speak between founders and investors
Breakdown

[00:22] Getting to know Rich Ashton

[01:30] Common mistake by PE firms and portfolio companies

[02:57] First Party Capital’s Focus on AdTech and MarTech

[04:40] European Regulation on the AdTech Sector

[07:21] Setting up a Firm in Sales and Marketing

[10:19] The Impact of COVID-19

[13:50] Advice for New Venture Capitalist Firms

[16:21] Choosing Between Founders and Investors

[20:27] What Rich Likes/Dislikes about the Venture Capital Industry

[24:06] Rich’s Learning Points
Resources

Rich's LinkedIn

Rich's Email
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