Fighting Food Misinformation Through Digital Advocacy with Robbie Lockie

The Plant-Based Switch

Step into the world of digital advocacy with Robbie Lockie, a pioneering force in the plant-based movement who's using his marketing expertise to fight food system misinformation. As the founder of Freedom Food Alliance and co-founder of Plant Based News, Robbie shares his journey from traditional digital marketing to becoming a champion for food truth and transparency. With over two decades of media experience, he exposes the hidden forces shaping our food choices, from industry-funded studies to social media algorithms that spread nutrition myths. Robbie breaks down how corporate agendas influence our eating habits and shares practical strategies for navigating the complex world of food information. His engaging conversation about sustainable food systems and effective advocacy techniques offers valuable lessons for anyone interested in making more informed food choices. Through evidence-based approaches, this episode shows the way toward a more transparent and sustainable food future.

Connect with Robbie Lockie:

Organization: Freedom Food Alliance

Website: foodfacts.org

Instagram: Robbie Lockie

LinkedIn: Robbie Lockie

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Website: theplantbasedswitch.com