310: The Secrets to Getting More Leads from Google Ads

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بواسطة Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts, Chris Schaeffer, and Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.

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Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.
(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads
When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads
Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA
Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords
Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords.

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