Christina Kao on why targeting the right customer matters

The Omnichannel Marketer

In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry.
She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends.
Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.
TAKEAWAYS:
- Christina's background in marketing and advertising laid the foundation for her entrepreneurial journey.
- Le Mini Macaron specializes in gel manicure products, making at-home nail care accessible.
- The brand's target customers include both experienced gel users and newcomers to DIY manicures.
- Kickstarter was a crucial platform for launching the brand and gaining initial traction.
- COVID-19 significantly boosted the demand for at-home beauty solutions, including nail care.
- Education is vital for customer experience, especially for first-time gel users.
- The brand employs various marketing strategies to enhance customer acquisition and retention.
- Creating a consistent brand experience across multiple channels is essential for success.
- The brand aims to uplift its community, focusing on both consumers and team members.
- Christina advocates for more programs to help newcomers enter the beauty industry.
Where to find Christina Kao:
Linkedin: https://www.linkedin.com/in/christinasheenkao/
​Website: http://www.leminimacaron.com
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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