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Messaging That Matters to Your Members (Season 2 Episode 1)
Manage episode 354659138 series 3007473
Messaging matters! In this week’s episode of the Membership IQ, Sarah Sladek explains how some associations are giving members and prospective members the wrong impression. Drawing upon her work as a former journalist and member strategist, she shares examples of messaging and marketing tactics that tend to backfire - and which ones work effectively! Sladek reminds her audience of association leaders they are always on stage, representing the association's membership and brand.
Visit us at sarahsladek.com
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Manage episode 354659138 series 3007473
Messaging matters! In this week’s episode of the Membership IQ, Sarah Sladek explains how some associations are giving members and prospective members the wrong impression. Drawing upon her work as a former journalist and member strategist, she shares examples of messaging and marketing tactics that tend to backfire - and which ones work effectively! Sladek reminds her audience of association leaders they are always on stage, representing the association's membership and brand.
Visit us at sarahsladek.com
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