WUF (with u forever) co-founders Clint Misamore and Joe Petrillo

The Martha Stewart Podcast

For Clint Misamore and Joe Petrillo, marketing is the intersection of storytelling, hospitality and impact. They co-founded WUF, a platform for uniting pet lovers worldwide. They also have a long history of creating marketing campaigns for Martha. On today’s episode, they talk about creating viral hits for Tito’s Vodka and Liquid Death, and share stories about their Artic Circle expedition with Martha to raise awareness for the Global Seed Vault.

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