291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

The Marketing Millennials

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why:

💰They usually have a higher income than their younger counterparts

🛍️They usually have more disposable income

👏They’re brand loyal

In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts.

There’s a couple of roadblocks: How can we convince them that ecom is safe and secure? If we move things like makeup from department stores to online, how will they get their traditional touch points? Sara shares her thoughts and strategies.

This isn’t a topic we’ve ever covered before—give it a listen if you’re a marketer for any age.

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LinkedIn: https://www.linkedin.com/in/saramitzner/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com