What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

The Irrational Mind | With Kristen Berman

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement.

In our conversation, we unpack:

• A magician's secret for creating engaging experiences

• How magic shows achieve retention (and what products can learn from it)

• The misdirection technique that can transform user experiences

• What magicians know about building trust that most companies miss

• The surprising way performers make experiences feel personalized at scale

From Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience.

Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.

Learn more about Kristen and Irrational Labs⁠here⁠.