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Turning Ideas into Influence: Courtney Collins' Marketing Journey
Manage episode 453435969 series 3579284
المحتوى المقدم من Joe Woolworth and Hummingbird Creative Group. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joe Woolworth and Hummingbird Creative Group أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.
00:00 Introduction and Podcast Launch
00:54 Meet Courtney Collins
02:35 Courtney's Background and Career Journey
06:41 Marketing Strategies in Construction
14:54 The Hummingbird Effect in Marketing
23:29 Empowering the Team
24:34 Boosting Team Morale
25:45 Engagement and Incentives
27:17 Innovative Strategies
30:20 Advice for Newcomers
33:08 Future Plans and Innovations
38:25 Leveraging AI and Tools
41:51 The Hummingbird Effect
48:01 Final Thoughts and Reflections
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