Player FM - Internet Radio Done Right
Checked 10d ago
Added twenty-eight weeks ago
Content provided by Don Shader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Don Shader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Play Later
Play Later
Lists
Like
Liked28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Gringo Diaries: Brutal Honesty from Ecuador
Mark all (un)played …
Manage series 3593603
Content provided by Don Shader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Don Shader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Grumpy Old Gringo delivers straight talk on the realities of living in Ecuador as an expat. Expect insightful commentary, cultural observations, and a dose of humor in every episode.
8 episodes
Mark all (un)played …
Manage series 3593603
Content provided by Don Shader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Don Shader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Grumpy Old Gringo delivers straight talk on the realities of living in Ecuador as an expat. Expect insightful commentary, cultural observations, and a dose of humor in every episode.
8 episodes
All episodes
×
1 King Tides: My Experience, Listener Questions, and Coastal Realities 7:40
7:40
Play Later
Play Later
Lists
Like
Liked7:40
Send us a text In this episode, I talk about the incredible King Tides we’ve been experiencing here on the coast of Ecuador. These massive tides have been reshaping our beaches, causing destruction to local vendors’ setups, and leaving their mark on the shoreline. I also share an interesting email from a listener who asked about potential connections between volcanic activity in Hawaii and these tidal surges. Using insights from Darby, my go-to research assistant, I explain the science behind King Tides, breaking down how the Sun, Moon, and Earth’s alignments, along with local geography, create these dramatic events. Plus, I give my thoughts on tsunami preparedness here in Manta and address some common misconceptions about the causes of King Tides. #KingTides #LifeInEcuador #TidalTalk…

1 Expat Insights: The Challenge of Integration Abroad 11:28
11:28
Play Later
Play Later
Lists
Like
Liked11:28
Send us a text In this episode, I share a thought-provoking email from a subscriber addressing the stereotypes and challenges faced by expats in Ecuador. The email critiques how expats are perceived and offers advice on integration, respect, and breaking free from the “gringo bubble.” Join me as I unpack the message, explore its lessons, and reflect on what it means to live abroad responsibly. #ExpatLife #RetireAbroad #CulturalIntegration…

1 Love in Ecuador: A Story of Compassion and Community 6:07
6:07
Play Later
Play Later
Lists
Like
Liked6:07
Send us a text In this episode, I share a touching story from Ecuador, where a neighborhood WhatsApp group rallied together to help a fellow expat in need. This story highlights the incredible spirit of the Ecuadorian people—their compassion, selflessness, and community-driven love that often stands in contrast to the fast-paced individualism of other cultures. Tune in to discover why Ecuador feels like home, not just for its beauty, but for the love that thrives among its people. #CommunityLove #EcuadorStories #KindnessInAction…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.