Becoming The Spotify Of Sustainability - How To Scale Impact With Elliot Coad | CEO & Founder of Ecologi

The Green MBA Podcast

Elliot Coad is the Founder and CEO of Ecologi a subscription-based service that helps businesses and individuals take action on the climate crisis via funding climate projects and planting trees. To date, they have planted over 18 million trees and removed over 430,000 tonnes of CO2. Elliot has built an amazing movement and growing movement with over 20,000 community members and 5,000 businesses in just two years. Recently they also raised 4 million pounds from investors to amplify their impact to become, the "Spotify of Sustainability”.
In this episode with Elliot, we discuss a whole range of topics. Elliot shares the knowledge he has gained since starting Ecologi in 2020, and how he and his team have managed to sign up thousands of individuals and businesses, united to help fight the climate emergency and ultimately plant over 18 million trees. Motivated to grow their impact further, Elliot recently closed a round of £4 million, however, he isn’t stopping there, he sees a time in the future when they may need to raise £100 million, to make a climate subscription a must have just like a Spotify or Netflix account.

Topics we discussed:

• Why Elliot started Ecologi
• Their biggest challenge
• What’s next after raising funds
• How they give consumers value
• Tactics they have used to grow their platform
• Why they aren’t a not-for-profit and how this helps them scale their impact further in a shorter amount of time
• Why radical transparency is the way forward
• Their journey raising from a non-traditional impact investor
• What it means to be carbon neutral, carbon positive, and net-zero plus more.
• Elliot also reveals a new project he is working on which will help companies to calculate their carbon footprint in real-time

Relevant links

• Sign up and start growing your own forest - you can see my family’s forest here. If you sign up using this link Ecologi will plant an extra 30 trees in both our forests.
• Find out how your company can work with Ecologi to reduce its carbon footprint here.
• Carbon footprint calculator - coming soon.

Join our community

• Linkedin
• Instagram
• Website

This episode was made in partnership with Onya an Australian-based B Corporation, that has been waging a war on plastic since 2004. Their products include items such as reusable produce, bulk food and bread bags to coffee cups, compostable bin liners, and more.

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Onya
Onya has been waging a war on plastic since 2004 by creating products that promote reuse and more.
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