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The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A
Manage episode 333445885 series 3326885
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.
00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max
02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other
04:57 Why Performance Max campaigns need time to work
06:55 Seasonality with Performance Max campaigns
08:14 If PMax doesn't perform, what other options do you have?
12:25 Factors to check if your PMax campaign isn't working
15:31 Creating a Search campaign alongside PMax for eCommerce
17:22 The best way to be proficient in Google Ads and where to start
21:17 Recommended campaigns to run alongside PMax for eCommerce
24:21 Does adding asset groups in PMax reset the learning phase?
26:30 How many asset groups per dollar spend?
30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?
32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy
36:57 The best way to increase LTV and why building a brand is building a relationship
39:46 Always turn on final URL expansion with Performance Max
41:48 How to structure dynamic remarketing and should you run it with PMax?
44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do
49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?
51:59 When to increase your PMax budget
52:33 Google is maximizing the value of their own inventory and the inventory is you
56:39 What to do if there's an extreme gap between your tracked conversions and actual conversions
Mentioned links:
God Tier Ads:
Store Growers (Google Ads for eCommerce):
Northbeam:
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...
364 حلقات
Manage episode 333445885 series 3326885
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.
00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max
02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other
04:57 Why Performance Max campaigns need time to work
06:55 Seasonality with Performance Max campaigns
08:14 If PMax doesn't perform, what other options do you have?
12:25 Factors to check if your PMax campaign isn't working
15:31 Creating a Search campaign alongside PMax for eCommerce
17:22 The best way to be proficient in Google Ads and where to start
21:17 Recommended campaigns to run alongside PMax for eCommerce
24:21 Does adding asset groups in PMax reset the learning phase?
26:30 How many asset groups per dollar spend?
30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?
32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy
36:57 The best way to increase LTV and why building a brand is building a relationship
39:46 Always turn on final URL expansion with Performance Max
41:48 How to structure dynamic remarketing and should you run it with PMax?
44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do
49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?
51:59 When to increase your PMax budget
52:33 Google is maximizing the value of their own inventory and the inventory is you
56:39 What to do if there's an extreme gap between your tracked conversions and actual conversions
Mentioned links:
God Tier Ads:
Store Growers (Google Ads for eCommerce):
Northbeam:
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:
https://www.youtube.com/channel/UCKuk...
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...
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