Storytelling As Strategy: Communicating Climate & Energy

The Good Sight Podcast

In this episode, we welcome Nishant Saxena, a storyteller and climate communicator. With over two decades of experience in strategic communication within the energy and environment sectors, Nishant has mastered the art of blending storytelling with impactful advocacy.

As the Chief Communications and Culture Officer at Mercados Energy Markets India and a member of the IUCN Communications Commission, he’s committed to driving action for a greener planet.

Join us as Nishant shares how his intense short stories, science communication expertise, and grassroots-focused climate narratives are transforming public engagement in critical environmental issues.

Discussion Highlights:

1. Bridging the Climate Communication Gap:

   • Why Nishant chose Hindi-speaking audiences for Climate Kahani.
   • The role of language in connecting with diverse demographics on climate issues.

2. Storytelling as a Catalyst for Change:

   • The evolution of storytelling in tackling critical issues like climate change.
   • Insights from Kahani Cafe’s journey to over two million readers and listeners.

3. Strategic Communication in the Energy Sector:

   • Communication challenges faced by the energy industry.
   • Solutions for better engagement and impact through strategic narratives.

4. Grassroots Engagement without Political Alignments:

   • Balancing neutrality while making climate change a public and political concern.
   • Why grassroots participation is crucial for effective climate action.

5. Creating Climate Content for Children:

   • The importance of involving children in the climate conversation.
   • Nishant’s approach to simplifying complex environmental issues for young minds.

6. Strategic Communication’s Broader Impact:

   • Real-world examples of how effective communication benefits organizations and society.
   • How Nishant’s approach fosters environmental and societal resilience.

In this episode we attempt to dive into the intersection of storytelling, strategic communication, and climate advocacy with Nishant Saxena.

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