BABOYOT with Emily Winston of Boichik Bagels: Navigating Growth and Expansion from a Single Location to a Bagel Empire

The Good Food CFO podcast

Growth isn’t always linear.

From opening new locations to driving retail sales, the story of Boichik Bagels offers valuable lessons for food founders on their own path to building a successful business.

In this episode, Sarah welcomes back Emily Winston, Founder and CEO of Boichik Bagels, to discuss the growth and expansion of her business. Emily opened her first bagel shop in Berkeley in 2019 to huge success, with the New York Times declaring Boichik the best New York-style bagel in the country - full stop.

Since her first visit to the podcast, Emily has opened 5 locations in the Bay area, as well as an 18,000 sq. ft. bagel factory. She has completed 2 hugely successful raises on SMBX’s small business bonds platform, launched nationwide shipping, announced plans to expand to Los Angeles, and been awarded “Most Admired CEO” by the SF Business Times.

Along the way, Emily has had to make strategic decisions, lean into her role as a CEO, and adjust her expectations that everything will be a “home run”. But one thing remains the same: her vision to take over the world with great bagels!

You’ll hear:

• How Emily is approaching new store growth differently from her last appearance on the show

• The impact that promoting a key employee to COO has had on the business

• What’s different now that she has officially taken on the title of CEO

• The challenges of breaking into distribution, and how Emily is adjusting her strategy

• Why Boichik is starting with 2 locations in Los Angeles

• And More!

Bonus Clip from this episode:

How to Create a Company Culture, and Why You Should Enjoy Saying No

Connect with Emily

Website: Boichik Bagels

Instagram: @boichikbagels

From Our News Segment:

The Revolution that Died on Its Way to Dinner

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