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المحتوى المقدم من Austin Brawner. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Austin Brawner أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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326: Selling with Video Sales Letters and How to Build a Business You Actually Enjoy

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Manage episode 304941190 series 2391881
المحتوى المقدم من Austin Brawner. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Austin Brawner أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.

Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you.

Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.

From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.

Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).

This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.

Episode Highlights:

  • 4:34 The impact The Artist’s Way has had on running a business
  • 5:47 Learnings to make life and running a business more fun and playful
  • 8:44 Why heartbreak is the best medicine
  • 10:29 The power of the question “what would I do differently?”
  • 13:11 The wild story of launching The Foundation while at Burning Man
  • 15:26 Why Andy is now dark online and how his entrepreneurial journey has changed after burning out
  • 20:16 The key priciples of Andy’s new venture
  • 21:48 The nature of entrepreneurs and what a good operator is
  • 22:44 How to hire and build a team based on people’s nature
  • 23:35 Going from determining principles to starting a business
  • 26:00 The art and science of compelling video sales letters
  • 31:07 Using humor to get a sale
  • 34:42 Why text should be your priority over imagery when creating a video sales letter
  • 38:08 Working with a team to create viral videos
  • 43:47 Crypto currency and it’s potential impact on societal challenges
  • 48:48 Resources that have helped Andy on his “DeFi” journey

Resources:

  continue reading

423 حلقات

Artwork
iconمشاركة
 
Manage episode 304941190 series 2391881
المحتوى المقدم من Austin Brawner. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Austin Brawner أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.

Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you.

Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.

From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.

Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).

This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.

Episode Highlights:

  • 4:34 The impact The Artist’s Way has had on running a business
  • 5:47 Learnings to make life and running a business more fun and playful
  • 8:44 Why heartbreak is the best medicine
  • 10:29 The power of the question “what would I do differently?”
  • 13:11 The wild story of launching The Foundation while at Burning Man
  • 15:26 Why Andy is now dark online and how his entrepreneurial journey has changed after burning out
  • 20:16 The key priciples of Andy’s new venture
  • 21:48 The nature of entrepreneurs and what a good operator is
  • 22:44 How to hire and build a team based on people’s nature
  • 23:35 Going from determining principles to starting a business
  • 26:00 The art and science of compelling video sales letters
  • 31:07 Using humor to get a sale
  • 34:42 Why text should be your priority over imagery when creating a video sales letter
  • 38:08 Working with a team to create viral videos
  • 43:47 Crypto currency and it’s potential impact on societal challenges
  • 48:48 Resources that have helped Andy on his “DeFi” journey

Resources:

  continue reading

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