Overcoming the Unexpected with your In-House Creative Team

The E-commerce Content Creation Podcast

Summary

Doug Wallstrom of Vera Bradley joins Daniel in this episode to share some stories that highlight the unique ability of the in-house editorial team to overcome the unexpected and get the shots they need to move the business forward.

Key Takeaways

• Agency relationships are quite important to businesses big and small. Similarly, the in-house team has it's own strengths that can help a business achieve it's content goals
• The ability to pivot creative, try new things, test an idea to have something to show the C-Suite, are all things the in-house team can help with.
• Being able to decentralize a production, specifically spreading out key elements of a production to overcome adverse weather, can help institutionalize some of our industry learnings from the pandemic.
• Doug plead guilty to the studio crime of changing the playlist mid shoot. Since he changed it to The Clash, he was lightly sentenced to time served.

Links & Resources

Vera Bradley on LinkedIn

The Clash - London Calling

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com