E70: Varun Alagh (CEO, MamaEarth)

The Desi VC: Indian Venture Capital | Angel Investors | Startups | VC

Varun Alagh is the CEO and co-founder of D2C unicorn, MamaEarth, a personal care brand that specializes in baby and toddler products.

Varun is a master marketer having worked for the world’s most valuable brands Coca-Cola as well as its Diets and Lights portfolio for India and South West Asia (Bangladesh, Nepal and Sri Lanka). Before this role, he worked with Diageo and managed World's No.1 spirits brand Smirnoff for India. Prior to his stint with Unilever he was in sales for 3 years managing an 800 crore in more than 20 categories spread across home care, personal care & foods.

In this episode, we will cover:

1. How do you build purpose driven brands in India 3:50

2. Building a voice over time 14:54

3. As an entrepreneur, how does one find purpose? 24:40

4. How do investors react to purpose 29:41

5. What does it mean to be a unicorn startup today? 31:53

6. What excites Varun about Indian consumers and what does he still not understand about them 34:30