Social Media Marketing and Employee Advocacy with Brian Fanzo | TBM 018

The Busy Marketer Podcast with BJ Smith

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy.

Employee Advocacy

• Engage your employees and let them be active participants in spreading your message.
• Use internal stories to relate with your community.

Upcycling Content

Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content.

Getting Started with Social Media Marketing

• Set Goals
• Listen
• Use Social Listening and Productivity tools to make it easier

Visit the Show Notes page for a list of productivity tools and more details about this episode. http://TheBusyMarketer.com/18

Digital Marketing News

• Google announces Website Call Conversions
• New Vine app allows users to upload and edit video for more flexibility

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!