Omnichannel is the new DR, Mazda On Top, & Target Goes Bigger

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

We’ve got that Friday feeling as we ask the question if ‘omnichannel’ is the next retail auto buzzword. We also talk about Mazda’s claim to the top spot in 3 vehicle segment IIHS categories. One brand is also returning to brick and mortar with their customers.

• Omnichannel is quickly becoming the new buzzword as top dealer groups tout most customers begin or complete some of the deal online.
  • Brian Deboer, Lithia CEO, stated Driveway sales accounted for 4% of total revenue
  • Transactions are including test drives less and less
  • CEO David Hut of Asbury predicts 40-50% of all transactions will be completed through their Clicklane property in the next 2-3 years
  • Acceleride, Group1’s platform that utilizes the Roadster tool, saw 3 of 4 transactions in the group use some portion of the online journey in Sept.
  • All groups note that it is not just the online capacity, but also the compelling brand propositions surrounding the transaction.

• Mazda brand proves to be the safest vehicles on the road, yet again, even with new testing procedures put in place.
  • Small Car performance is now predicated on a new side test crash rating
  • Brands like Subaru, typically highly rated, are having trouble keeping up with the new safety standards
  • Both the CX-5 and the CX-9 also got the “Good” tag, one only given to 2 vehicles in each of those segments
  • Currently only Mazda has proven it will be able to obtain the IIHS Top Safety Pick+ rating in 2023

• With all the talk about retail going online over the last few years, Target is making its new stores a lot bigger
  • Includes 20k sq/ft more space, more open design, and a backroom expansion focused on fulfillment
  • “Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online or stop by for same-day services like Order Pickup and Drive Up,” said John Mulligan, executive vice president and chief operating officer, Target. “Guests and team members tell us they come to Target because they feel inspired, connected and welcomed.

Hosts: Paul J Daly and Kyle Mountsier
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