E4: How to Align Marketing & Product for Ultimate Growth with Guest Maria Cuasay

The Advocacy Channel: A Customer Marketing Podcast

As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not many people actually take the time to break it down or understand what it means and compare it to related areas like product growth.

This is why we’re excited to welcome Maria Cuasay to The Advocacy Channel. Maria has over 10 years of experience working on growth and customer marketing programs, and is currently the Principal Product Manager of growth at Ancestry.

Tune in as Maria and host Will Fraser discuss how growth marketers can best work with product teams, and even make the switch from marketing to product growth. Maria shares what she’s learned from navigating between marketing and product, and gives valuable advice for running a successful referral program based on her time at top ride-sharing app Lyft.

Connect with Maria on LinkedIn: https://www.linkedin.com/in/mariacuasay/

Connect with us:

• Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/
• Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/
• Have a question? Suggestion? Email us at [e-mail]