Making Analog Great Again: TELCLOUD Turns POTS Replacement into a Channel Opportunity, Podcast

Telecom Reseller / Technology Reseller News

At the Crexendo UGM, Jonathon Alarcon, Senior Director of Technology, and Jake Jacoby, CEO of TELCLOUD, joined Doug Green, Publisher of Technology Reseller News, to discuss the company’s channel-driven approach to modernizing analog infrastructure. With the copper network being decommissioned, TELCLOUD is helping partners capture new revenue by replacing POTS lines with smart, compliant, and resilient connectivity solutions. “We transform copper,” said Jacoby. “We’re absolutely making analog great again for our partners. There’s real opportunity in POTS one last time.” He explained that TELCLOUD’s solutions enable MSPs and telecom providers to modernize elevator lines, fire alarms, blue-light phones, and other regulated endpoints—without compromising reliability or compliance. Alarcon, who has deep expertise in life-safety communications, emphasized how the company’s technology supports critical applications. “Every elevator, every fire alarm, every emergency system still needs a phone line to stay compliant,” he said. “What we’ve done is create a platform that meets and exceeds those requirements while giving our partners new capabilities for video, data, and monitoring.” At the heart of this transformation is TELCLOUD’s new POTSCAST line of devices, launched at UGM. These multi-purpose units use cellular connectivity and PoE backup to ensure continuous operation—even during power outages—and can stream video from elevator cameras directly to central monitoring stations. TELCLOUD’s infrastructure is UL listed and adheres to NFPA and NEC standards, making it both compliant and future-proof. Equally important, TELCLOUD’s model is 100% channel-focused. The company empowers partners to bring these services to their own customers under their own brands, offering either full-service white-label delivery—including porting, billing, and compliance—or flexible integration into existing telco and MSP environments. “We don’t sell direct,” Jacoby noted. “We empower our partners to deliver compliant, high-value solutions to their end customers.” As a platinum sponsor of the conference, TELCLOUD’s presence at the Fontainebleau Miami Beach drew attention for both its technical innovation and its signature “Make Analog Great Again” branding—a lighthearted nod to the serious business opportunity behind POTS transformation. For many partners, the discussion was a reminder that the analog world still holds enormous potential, and that modernization doesn’t have to mean abandoning the trusted systems that keep people safe. To learn more about TELCLOUD’s POTS replacement and compliance solutions, visit telcloud.com or explore the POTSCAST lineup at potscast.co.