Dave Michels on Wildix, Single-Tenant Strategy, and the Channel’s AI Advantage, Podcast

Telecom Reseller / Technology Reseller News

At the Wildix Partner Day in Venice, Technology Reseller News Publisher Doug Green sat down with industry analyst Dave Michels to discuss his impressions of Wildix’s first-ever analyst event and what it reveals about the future of UCaaS, AI, and the channel. Michels, a respected voice in enterprise communications and author of TalkingPointz, described the event as “a real look inside a company that’s not just talking about digital transformation — they’re living it.”

“Wildix zigs where everyone else zags,” Michels said. “They’ve built a single-tenant UCaaS architecture for the cloud — something almost nobody else is doing — and it’s full of advantages. Customers don’t care if it’s multi-tenant or single-tenant; they care about flexibility, data residency, and performance. Wildix has figured that out.”

Michels noted that Wildix’s 100% remote workforce and decentralized culture reflect the flexibility it delivers to customers. “They actually practice what they preach,” he said. “They’ve built a distributed organization that uses their own tools every day, and that authenticity shows through.”

A key differentiator discussed was Wildix’s hardware-integrated UCaaS ecosystem, including x-hoppers — an AI-enabled communications platform for retail and frontline workers — and x-bees, designed for knowledge workers and collaboration. “The x-hoppers headset is a perfect example of applied AI — it’s connected, voice-activated, and aware of business workflows,” Michels observed. “If a shelf runs out of stock, it can alert staff automatically. It’s an intelligent, practical use of AI that drives immediate ROI.”

Looking ahead to 2026, Michels said that AI is reshaping every part of the communications stack — and that this shift favors channel partners. “AI is the magic drug right now,” he explained. “But to really leverage AI, companies need expertise — and that’s coming back to the channel. We’re seeing a major swing toward partners because they know how to implement, customize, and deliver these complex, outcome-driven solutions.”

Michels concluded that Wildix’s approach — flexible deployment options, integrated AI, and strong partner alignment — mirrors where the entire industry is heading: toward configurable, outcome-focused communications.

Learn more about Dave Michels’ insights and commentary at talkingpointz.com.