Talking Tourism Episode 123 - Reimagining Sustainability with Dan Robertson-Jones

Talking Tourism

Dan Robertson-Jones is Partner and Culture, Forecasting and Futures lead for the APAC region at Kantar Consulting. He has over 20 years’ expertise in the fields of insight, strategy, design, cultural change, trend analysis and forecasting, having worked with and for businesses across the Americas, Europe, Africa and APAC. As part of the global team that pioneered Kantar’s global sustainability practice, Dan brings the advisory and consulting experience of helping numerous global brands and businesses turn aspirations in sustainability into clear strategy, practical action and commercial impact.

Off the back of last week’s episode with Ethical Republic’s Emma Pethybridge, today’s episode sees Visit Northern Tasmania’s Chris Griffin unpack with Dan the global sustainability practice that Kantar pioneered, to understand how markets are changing. Their research has proven up the acceleration of different values, attitudes and behaviours around how people want to live post-Covid, and Dan is well-placed to explain how sustainability plays (big time) into these changes.

Dan also worked with Tourism Tasmania to understand how Tassie can find new relevance within these changing market aspirations, and to start a different conversation from travel and tourism being a passive pursuit to one that actually gets more out of life and leaves a positive impact.

Tasmania has long thought of itself as the birthplace of the sustainability movement, and Dan agrees wholeheartedly that it's a world leader. However, the challenge now is how we move our thinking from minimising our impact to maintain the way we live, to a mindset of reimagining how we live and leaning into change to create a better future.

In this episode, you'll get Dan's take on the responsibilities that the Tasmanian tourism industry must get serious about as it leans in to the positive impact agenda, the eight key areas of focus that will drive growth in the next few years, and how sustainability and profit can coexist.

Today’s episode is brought to you by our partner, Tourism Tribe. Tourism Tribe delivers the most up to date, highest quality, relevant advice and support for tourism operators to grow their confidence and digital business skills. Thanks to Tourism Tribe for their generous support of TICT and for helping to make this episode of Talking Tourism possible.