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The TikTok moment for Australia’s luxury retail sector
Manage episode 435457220 series 3496243
المحتوى المقدم من CBRE Australia. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة CBRE Australia أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Luxury retail brands. They’re in demand in Australia right now and you might be surprised by who’s buying these high-end products. Forget the Boomers and Gen X, its Millennials and Gen Z who have a growing appetite for luxury, fuelled by their favourite influencers on TikTok and Instagram.
These younger consumers helped push luxury retail trade in Australia to a record $6.2 billion in 2023 and the smart retail landlords are taking note. To discuss the trends, we’re joined by Tomi Grainger - most recently the Creator Engagement Partnerships Lead at TikTok - and by CBRE’s Sheree Griff.
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