How to Take a Novel Approach to Innovation with Norbert Majerus

Supply Chain Now

Norbert Majerus wrote the book on lean-driven innovation---literally. After leading a legendary R&D transformation during his tenure at Goodyear, he turned to the written word as a vehicle to share his wisdom and insights on the application of lean principles. And now, he's even experimenting with a new genre, the novel, to get his ideas across. Join Billy and Norbert as they discuss Norbert's new work, Winning Innovation, along with the importance of culture, formulating the right recipe for innovation and more.

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com/program/supply-chain-now

Learn more about The Winning Link: https://supplychainnow.com/program/the-winning-link

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This episode is hosted by Billy Taylor. For additional information, please visit our dedicated show page at: https://supplychainnow.com/novel-approach-innovation-936