Taking Roc Nation international

SportsPro Podcast

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books.

Talking points:

• How Roc Nation signs and serves modern athletes
• Yormark's view on the changing landscape of athlete marketing
• Reflections on five years of Roc Nation Sports International
• The vision for Vinicius Junior