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The Simple Survey Question That Can Boost Engagement
Manage episode 510063228 series 3668227
المحتوى المقدم من Becky Pierson Davidson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Becky Pierson Davidson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simple question I always include: What’s your favorite part of the membership?
In this episode, I share why this question is so powerful, a story from my time at Bossbabe when it completely changed our retention strategy, and how you can use the answers to shape both your short-term programming and your long-term membership design. Sometimes the insights point to easy wins... and sometimes they reveal that it’s time to rebalance your entire strategy.
Let's be friends:
- Connect with Becky on Instagram or LinkedIn
- Read the newsletter at beckypierson.com
- Learn more about Affinity Collective
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