EP020: Does Content Marketing Actually Suck?

The Managing Editor Show

Have you ever been rolling along, doing the same ol’ thing you’ve been doing for a hot minute, and then suddenly have the following realization?:

“Holy shit. This final product seriously blows. WHAT HAVE I BEEN DOING WITH MY LIFE?”

No? Okay, well, if you are a content marketer, maybe it’s time to pull up a chair and have a think because it’s entirely possible your content marketing plan sucks and it’s time to revisit this whole shebang. Content marketing has been trundling along on autopilot for far too long and it’s high time we all have a frank discussion and a possible “come to Jesus” on what, how, and why we are marketing in this way.

PLUS! A very important announcement about the future of The Managing Editor show... tune in!

RESOURCES:

• Craft Your Content
• Stephen King’s On Writing
• Trello Editorial Calendar
• Tim Ferris Four Hour Work Week

MUSIC:

• Grieg - Suite for string orchestra Op.40 'Holberg Suite' - 5 Rigaudon (Allegro con brio)
• Pretty Lights - Lost and Found (ODESZA Remix)