Manage episode 302641064 series 2978090
In this episode, Tina Brinkley Potts interviews Jacqueline Perez of KuelLife.
When many people think of millennials, they think of those who are in their 20s and 30s, but the millennial generation actually spans two generations. The oldest members of this group are now 45, and as more members of this group continue to grow older, there will be even more opportunities to cater to their needs as consumers and professionals. Currently, many businesses that operate online have been neglecting the needs of women over 45 – but this is a mistake that can’t be made any longer if you want to succeed in the new age of internet marketing and digital communications.
Your future customer is a woman over 45. That’s a fact. You can call her anything you want – from soccer mom to baby boomer – but she has spending power and influence that most companies don’t even recognize. In fact, she leads with her wallet more than any other demographic out there...and yet too many businesses still think of her as a relic from another era who has little impact on their bottom line. But we think differently at Kuellife.
Because I’m passionate about helping women in their 40s, 50s and beyond build a business that reflects their passions, fulfills their mission and supports them financially. And there are many women who aren’t just looking for change, they want to create it. They're not traditional entrepreneurs by definition but they're becoming tomorrow's leaders by creating businesses that support them both emotionally and financially. These are women who know how to bring heart, soul and passion into their life while also turning a profit.
KuelLife is a website specifically for women over 45 years old. In this episode, you will learn:
The gap KuelLife bridges for women over 45.
How she incorporates entrepreneurs and bloggers alike so they don't feel alone to navigate the online space.
And so much more!
During the episode, Jack gives my audience a 30 day trial subscription to Kuel Life. If you want to claim that subscription, the code is tinabrinkleypotts