Full Funnel Marketing with Matt Heinz | Interview

The State of Sales Enablement

Our guest in this week's episode has over 20 years of experience in marketing, business development and sales. When he doesn't run his B2B marketing agency servicing clients like Amazon, Seagate, Morgan Stanley or The Bill & Melinda Gates Foundation, he is a keynote speaker, award-winning blogger and best-selling author.

In this episode, we catch up with the President and Founder of Heinz Marketing, Matt Heinz.

These are some of the questions we're discussing:

• Marketing and sales still aren't aligned in many organisations. Why is that still happening?
• What do you think senior business leaders can do to stop this process, engage the marketing and sales leaders, and set the foundation for the culture? What do you need to do to make it happen?
• Do you see certain industries doing marketing better than others, or is that just depending on the individual organisation?
• Describe the full funnel framework in your content. What is it all about and how do you make it happen?
• How can sales contribute to the top of the funnel?
• What are some of the best practices you can recommend to marketing teams who want to better enable their sales teams?
• What are your thoughts on the "execution of a land and expand strategy"? What do you see going wrong? What could be done to make it more effectively?
• What are your predictions for the next few years?
• How will the buying process change in the technology space? How will the interaction between go-to-market teams and buyers change?

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Connect with Matt Heinz online: https://www.linkedin.com/in/mattheinz/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g