076: How to Sell Online Courses with Amy Porterfield


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Welcome to our Course Creation mini-series! From August 26, 2021 - September 23, 2021, we're bringing back a mix of fan favorites episodes from 2020 all about digital courses, plus a brand new interview with course creation queen Amy Porterfield herself! If you want to create an online course, this series is for you.

So you’ve created an online course you want to sell–now what?!

It can be overwhelming thinking about the marketing and all that goes into selling and launching your online course.

Where do you start? What should you do if your launch ‘flops’? What team and systems do you need in place? Should you live launch or evergreen? Should you work with affiliates?

The list of questions goes on and on, but fortunately today, we’ve got answers!

My incredible guest today is Amy Porterfield, an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns.

Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. Her Digital Course Academy opens for enrollment for a limited-time on September 21st, 2021!

What you’ll learn in this episode:

  • The first thing you need to have in order to have a successful course launch
  • When to start with paid ads
  • How to troubleshoot when you have an ‘unsuccessful’ launch
  • When to use live launches vs. evergreen launches
  • How to stop plateauing and scale your launches over time
  • When and who to hire to help your launches grow, plus how to create systems
  • When should you use affiliates to help promote your course, and how can you best support their success?

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Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

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Links + Resources Mentioned in this Episode:

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Produced by Danny Ozment at https://emeraldcitypro.com

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