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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Politiken.dk - Forsiden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Politiken.dk - Forsiden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Politiken.dk - det levende net Betingelser for brug af Politiken.dks RSS-feed: - Feedet m ikke benyttes i kommerciel sammenhng. - Feedet m ikke benyttes p sider med pornografisk, racistisk eller ulovligt indhold. - Politiken.dk forbeholder sig ret til at bede brugere om at ophre med at anvende feedet. - Koden downloades og anvendes p eget ansvar. - Der m ikke ndres i koden.
Content provided by Politiken.dk - Forsiden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Politiken.dk - Forsiden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Politiken.dk - det levende net Betingelser for brug af Politiken.dks RSS-feed: - Feedet m ikke benyttes i kommerciel sammenhng. - Feedet m ikke benyttes p sider med pornografisk, racistisk eller ulovligt indhold. - Politiken.dk forbeholder sig ret til at bede brugere om at ophre med at anvende feedet. - Koden downloades og anvendes p eget ansvar. - Der m ikke ndres i koden.
Den australske journalist Lei Cheng blev anholdt i Beijing, netop som Australien befandt sig i en diplomatisk krise med Kina. Ny manual vil hjlpe andre, der risikerer at ende i samme situation.
Torborg Nedreaas skildrer barndommen lige s rystende som Tove Ditlevsen. Trylleglasset er en litterr begivenhed, et gysende gensyn med barnets store angst og ivrige livsvilje.
TV 2-programmet Shaolin er en fremkaldervske for et af tidens strste problemer: middelklassens gigantiske meningskrise. Det skriver Andreas Knig i denne klumme.
Europa skal forberede sig p, at USA er p vej vk fra opgaven med at sikre europisk sikkerhed, siger Max Bergmann, der er forsker og tidligere topembedsmand i USAs udenrigsministerium.
Elever p Kbenhavns Mediegymnasium genkender det billede, som Trivselskommissionen maler af mden, vi taler om trivsel p. Men de er uenige om, hvorvidt det er et problem.
Klimaministeren vil ikke garantere, at det bliver forbudt at varme sin bolig op med gasfyr i 2035, selv om det fremgr af en politisk aftale. Kommuner tager sig til hovedet.
Inden for f r er der sket et markant politisk skred mellem knnene. Unge mnd og unge kvinder i Vesten har aldrig stemt s langt fra hinanden som nu. Sndagens valg i Tyskland var ingen undtagelse.
Den hollandske enfant terrible, der blev smidt ud af sidste rs Eurovision holdt mandagsrave p Frederiksberg. Det var ikke uden charme, men desvrre heller ikke uden kunstnerisk nulvkst.
Et forhold mellem USA og Europa, der har lidt betydelige knk den forgangne tid, vandt fornyet styrke trods en akavet afbrydelse, da Trump tog imod Macron i Det Hvide Hus.
Europa kan st for sin egen sikkerhed i lbet af f r hvis landene stter sig det for. Og det br de gre i lyset af USAs opfrsel, rder Frankrigs erfarne sikkerhedsforsker Franois Heisbourg.
Ddsdmte i delstaten vlger mellem indsprjtning, at blive skudt eller blive henrettet i en elektrisk stol.
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