Ep. 70: Louisa Nicholson of Every Vegan Recipe on Balancing Priorities and Setting Deadlines

Pivot! A Vegan Business Interview Series

Louisa Nicholson is the brain behind Every Vegan Recipe, and in this episode of PIVOT she shares tips and experiences that will be invaluable to other vegans looking to start up a new online business.
https://www.everyveganrecipe.com

🥑 Every Vegan Recipe is a user-friendly platform and network for publishing and sharing plant-based-only recipes. 02:42

👌 The importance of making sure that the customer experience in your business is exceptional. 4:42

🗓️ How the launching of “weekly recipes” helps to bring the Every Vegan Recipe community together, and tips from Louisa on planning ahead. 6:15

🎀 The details on how a longer launch timeline gives Louisa enough time for fine-tuning. 07:24

🎯 How this feature-rich platform allows people to find out everything they need to know about the transition to vegan eating, plus how it helps recipe creators to gain needed visibility.11:01

😇 The advantage for recipe creators: no need to build and market a standalone site -- they can now submit recipes to Every Vegan Recipe! 14:17

🆚 Info on building a subscription-based business: the Bandcamp vs Spotify model. 17:06

🔎 ‘Testing the waters’: “There's nothing like actually launching and seeing what happens.” 21:33

✨ Buying the experience: why it’s important to realize that people are looking for more than just content or an item. Discussion on the fact that expectations for quality customer experience are growing. 22:22

🛣️ Why It’s important to spend your time with customers and create a two-way street in your business right from the beginning. 24:52

🤔 Figuring out the difference between what you think your customers would like and what they actually want. 26:08

🧱 Discussion on an iterative approach to building a business. 27:40

🧘‍♀️ What a day looks like for Louisa. 29:11

🤩 A caution: Resist reacting to anything instantly, especially assumptions about the news and success stories. 31:57

👉 Reframing how you think about creating your business: “Don’t wait. It will not be perfect but do it.”

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session so I hope you’ll join us for future interviews as well! If you are feeling inspired, but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo or Fix It.