Ep. 62: Interview with Heather Landex

Pivot! A Vegan Business Interview Series

MEET OUR GUEST: Heather is a food safety expert with a twist. She teaches restaurants and hotels how to be more inclusive. Serve more people, earn 10-15% more, and risk less. The trouble is plant-based or even vegan food is often not safe for people with allergies (even milk, egg, fish and shellfish) - I show them how to manage safety, communicate well and provide excellent customer service and free marketing opportunities.

In 2019 she had a severe allergy attack, she thought she was dying, terrified. The doctor at the hospital told her to avoid milk, or she could have a worse reaction next time. She was already vegan, a food safety auditor and travelled a lot for work. She was terrified to eat. It showed her how it must be for those with severe allergies, excluded or anxious about eating out.

She started noticing good and bad businesses, and how they can do better, be more successful and how much good will is available from these unique individuals.

She wrote a book on the subject in lockdown and interviewed 50 experts, including financial and marketing experts, all saying the same thing. It's really important in todays trends (vegan, plant-based revolution, allergy, environmental and health crises, and of course Covid), food service businesses need to move with the times. Especially in the UK the law is tightening later this year and allergies are in the press.

A big win or sign was going to #1 bestseller in the restaurant category on Amazon Kindle. The launch party was also brilliant with guest speakers and the lovely Jim Moore MCing (Bloody Vegans Podcast).

Heather is now at the pivotal point, does she just do this from now on or stick with a bit of standard auditing to keep her foot in the standard way of doing things.

https://heatherlandex.com/

Vegans can get my book at cost book.heatherlandex.com coupon code at check out VEGANSPECIAL It reduces it to 12USD or less.

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