The Power of a Vision-Driven Product Owner | Richard Coplan

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Richard Coplan: The Power of a Vision-Driven Product Owner

Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: The Power of a Vision-Driven Product Owner

Richard highlights a positive example of a PO at a pharma company who excelled by focusing on the holistic system and maintaining strong user relationships. This PO inspired both the team and the business by bringing a clear product vision to every planning session.

The Bad Product Owner: When a PO Disconnects from Users, A Recipe for Failure

Richard discusses the pitfalls of a Product Owner who treats their role as a side job, leading to disengagement from both the users and the development team. This PO was more concerned with their personal to-do list than listening to user feedback, creating a disconnect between the system’s true needs and what was being prioritized.

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About Richard Coplan

Richard joins us from the UK. He has been a software developer for many years and later became data-centric, eventually transitioning into the role of Scrum Master. Over the past decade, Richard has specialized as a Scrum Master and Agile Coach, with a focus on collaboration tools like Miro and helping firms streamline their team structures.

You can link with Richard Coplan on LinkedIn.