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Justin Ross from Fedex on Developing Your Internal Compliance Brand
Manage episode 333851485 series 2855376
المحتوى المقدم من Adam Kaiser and GAN Integrity. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Adam Kaiser and GAN Integrity أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What does marketing have to do with compliance?
According to Justin Ross, Staff Vice-President and Chief Compliance Officer at FedEx Corporation, much more than you think.
A successful compliance program starts with a culture that understands its value, and that requires—you guessed it— some refined marketing expertise.
In this episode, Justin shares how to develop your brand as a compliance department across a global organization. He also discusses the importance of having boots on the ground to stay on top of changing regulations, effective methods for measuring compliance outcomes, and how strong relationships multiply your impact.
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