Artwork

المحتوى المقدم من Amber McCue. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Amber McCue أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

Episode 63: Why You Need to Update Your Digital Marketing Strategy

42:37
 
مشاركة
 

Manage episode 308641509 series 1723141
المحتوى المقدم من Amber McCue. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Amber McCue أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

What do math and marketing have in common?

They’re two superpowers belonging to my friend and client, Michelle Williams!

Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.

Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.

Over the course of just ONE year, Michelle’s membership grew from 5 members... to 65!!

Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle’s program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.

Michelle isn’t afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.

In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!

In my latest podcast episode, you’ll discover:

  • How Michelle went from feeling insecure about her lack of visibility to having to turn down speaking engagements because her calendar is too full!
  • Why MORE content isn’t always better when it comes to memberships — and when to focus on digestibility over quantity
  • How Michelle stays on top of the rapid changes in digital marketing and navigates them seamlessly to keep creating MAJOR impact!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

02:45 Meet Michelle Williams

04:38 The Modern CEO

06:15 Michelle’s unique membership

07:45 Building confidence

09:08 Key steps to grow visibility

12:00 The membership journey

14:49 How Michelle stayed in the game

16:10 Listening to feedback

18:40 Slow down to speed up!

20:23 BombBomb

21:45 Assessing & adapting

24:03 Instagram & Reels

26:01 Leadership traits

26:59 Future intentions & goals

28:50 Union work

30:13 10 years from now

31:27 Prioritizing & getting into action

35:09 Final thoughts

37:27 $100 bills & TikTok

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

The Modern CEO

https://ambermccue.com/themodernceo

Fresh Start Workbook

http://freshstartworkbook.com

Michelle Williams

https://theignitedteacher.com

https://www.facebook.com/theignitedteach

https://www.youtube.com/theignitedteacher

Twitter: @theignitEDteach

Instagram: @theignitedteach

BombBomb

https://bombbomb.com

  continue reading

143 حلقات

Artwork
iconمشاركة
 
Manage episode 308641509 series 1723141
المحتوى المقدم من Amber McCue. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Amber McCue أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

What do math and marketing have in common?

They’re two superpowers belonging to my friend and client, Michelle Williams!

Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.

Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.

Over the course of just ONE year, Michelle’s membership grew from 5 members... to 65!!

Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle’s program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.

Michelle isn’t afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.

In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!

In my latest podcast episode, you’ll discover:

  • How Michelle went from feeling insecure about her lack of visibility to having to turn down speaking engagements because her calendar is too full!
  • Why MORE content isn’t always better when it comes to memberships — and when to focus on digestibility over quantity
  • How Michelle stays on top of the rapid changes in digital marketing and navigates them seamlessly to keep creating MAJOR impact!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

02:45 Meet Michelle Williams

04:38 The Modern CEO

06:15 Michelle’s unique membership

07:45 Building confidence

09:08 Key steps to grow visibility

12:00 The membership journey

14:49 How Michelle stayed in the game

16:10 Listening to feedback

18:40 Slow down to speed up!

20:23 BombBomb

21:45 Assessing & adapting

24:03 Instagram & Reels

26:01 Leadership traits

26:59 Future intentions & goals

28:50 Union work

30:13 10 years from now

31:27 Prioritizing & getting into action

35:09 Final thoughts

37:27 $100 bills & TikTok

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

The Modern CEO

https://ambermccue.com/themodernceo

Fresh Start Workbook

http://freshstartworkbook.com

Michelle Williams

https://theignitedteacher.com

https://www.facebook.com/theignitedteach

https://www.youtube.com/theignitedteacher

Twitter: @theignitEDteach

Instagram: @theignitedteach

BombBomb

https://bombbomb.com

  continue reading

143 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع