Live in Memphis with Charli Gorman and Tim Chaffin from Buff City Soap

Retail in America

Welcome to the RETAIL IN AMERICA podcast, and we made it to 10 episodes! This is a special one because I have 2 of the Brand Presidents and Franchise Owners of Buff City Soap, Charli Gorman and Tim Chaffin. It was recorded in a store location outside of Memphis, Tennessee, in front of a live audience of team members and leaders from various Buff City Soap brand locations.

For anyone unfamiliar with the brand, here are a few details;

• They are currently open in 29 states and have 218 locations.
• Their purpose: "Make Life Smell Wonderful, One handmade Soap at a Time."
• 100% of their products are handmade daily by local Makers in their Soap Makery, and customers can experience their beauty and laundry products handmade in front of their eyes
• This also means that each store creates its own inventory and only produces what is necessary and favored by that local customer.
• No complicated ingredients and confusing language. Just plant-based goodness, that's the Buff City Soap way.

In this episode we learn more about what it means to be a franchise owner of a fast-growing retail business, an essential part of our industry. You don't want to miss it!

There is also a quick video here with all of the highlights of our time together.

But first, a huge thank you to the three title sponsors fueling the RETAIL IN AMERICA tour and this podcast.

Spotify Advertising Spotify is the #1 podcast platform in the US and has grown to over 420M monthly unique registered users around the globe, over half of which are supported on the ad platform. Spotify advertising will help you reach and target your audience across devices, locations, and formats.

YOOBIC Over 300 companies in 80 countries trust YOOBIC to drive their retail performance at scale, get real-time visibility into multi-location business execution, digitized task management, and more.

KWI is the industry's only true turnkey omni-channel platform for specialty retailers.

With over 35 years of experience, let KWI help you execute flawlessly with the features that matter most, including endless aisle, clienteling, mobile checkout, inventory management, e-commerce, and more.

Go to RETAIL PRIDE and follow me on IG @retailpride to see all the details about the RETAIL IN AMERICA tour, the cities we will visit, media links, and more.

Contact me directly here to nominate a retail hero for this podcast, host a retail networking or book signing event in your city, or say hello.

Keep your retail pride strong, and I will see you on the road!

Audio engineer Dean Albak

Cover image shot by Duke Winn